King Apparel was established in 2003 to provide a credible British streetwear alternative to legendary US brands such as LRG and Akademiks. We remain independently owned and run and our headwear, clothing and accessories are now distributed worldwide from Europe to the United States and Australia.

We have a proud heritage of supporting emerging British musicians, including artists such as Plan B and Wretch 32, who have since gone on to enjoy commercial success. We’ve also collaborated with headwear giants New Era and Starter. We were the first independent brand to produce custom 59FIFTY fitted caps and the first UK brand to release our own Starter snapback caps.

Our goal has always been to challenge the status quo and originate new trends in street fashion. In 2014 we updated the brand to reflect these ambitions, switching from our former cyan blue logo to a more contemporary identity. Our focus is on sourcing unique fabrics and combining them with our distinct design and graphic processes, which remain firmly rooted in streetwear.

We still operate a strict no repeats policy and each item we produce is limited to just 300 pieces. This exclusivity guarantees that you’ll never be wearing the same thing as everyone else. We’re much more than just another generic fashion brand. When you wear King Apparel, you’re wearing a piece of streetwear history.

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