BRITISH STREETWEAR ELEVATION SINCE 03
It was started with just the seeds of an idea. 2003 - in the humble surroundings of London's East End.
‘Streetwear’ as we know it, didn’t exist. Owning and starting a brand was reserved for corporations and the privileged few. Our aim – to change that. To create a British streetwear brand that set the standard and upheld the culture.
We had zero fashion knowledge and even less money. Our education came from underground UK music, design and skateboarding. The sacrifices were real, but the vision was always clear.