SPORTS DIMENSION - LONDON'S FINEST
This entry was posted on May 11, 2014.
London has seen many of its traditional streetwear and sneaker independents bite the dust in the last 5 years. Mash (RIP), The Candy Store (RIP), Foot Patrol (JD sports) the list goes on. However, West London residents and those with their fingers on the pulse will know that in Shepherds Bush and Harlesden lie not 2 but 3 of the best stores you will find, not just in London but in the country.
Sports Dimension and its younger sibling Lock'd are located a stones throw from the West London Westfield complex while the sister SD store is located further North bang smack in the middle of the busy Harlesden shopping district.
What sets these guys apart (notwithstanding their collection of literally all of the finest streetwear brands under the sun including the King line) is their sneaker game. I will lay my neck on the line right now and say these guys have the best sneaker choice, collection, knowledge, game…whatever you want to call it…in the UK.
Their US import lead-time is ridiculous (they regularly get Nike tier zero and quickstrike releases before Foot Patrol), they cover all the Nike and Jordan bases, both women and men's and if you're in the know they will give you personalised notification when special releases are due in.
Bil and Abs, the brothers behind the operation have mad passion for the culture and keep your eyes peeled as they have some big plans to bring their West side empire even closer to the centre of the UK's capital. Follow the team on instagram @dimensionlondon