SS15 Look book - Behind the scenes

Head to toe in King Apparel.

Last week saw the brand new SS15 lookbook shoot take place in the deepest, darkest depths of East London. Shot by @dontfollow_carl against a glitchart backdrop filmed and edited by acclaimed editor KumailT.net, the concept draws upon the SS15 collection themes of urban travel and commuting.

Got that bucket hat Afro.

With footage taken on a road bike excursion through the streets of London as well as skyline backdrops and looped reels of undergound tube trains shot from an elevation, this was chopped up with Glitchart graphics and interference to create a projected background against which the shoot was made.

Prepping the wardrobe.

A full team effort was required with able assistance provided back stage by Ricardo Roach from @Ricalyce as pretty much every head to toe outfit was shot on a digital roll of over 800 pictures. Editing is now in full swing so look out for the final lookbook unveiling in the next week on the website and across social media.

Our boy Ricardo running things backstage.

With the projector glitchart backdrop.