California store focus - General Admi52ion, Venice Beach

Contemporary menswear Check the fit out...wavey

We always stop through General Admission in Venice Beach when we are in town, as it’s close to my sister’s place and just a straight up stand out retail store. Great brands, fit out, wicked local atmosphere - beers on tap from the owners and a very tidy looking in house label that is very popular in this part of the city.

High end streetwear If your house looked half as good, you'd be stoked

Caesar is a massive Man City fan (nevermind mate) but it always leads to good conversations - especially when they had just walloped West Ham 5-0, but the less said about that the better! These guys also own a parking lot opposite the store and have a converted air stream trailer permanently parked up that operates as an artisian coffee shop during the day.

streetwear accessories Get the AMEX black out and put it to work

I also have it on good authority that the parking lot plays host to some sick parties in the Summer, so we’ll just have to make it back for those in six months. We are working on looking to do something with these guys so watch this space. In the meantime when you’ve got your head stuck in your phone on the train check out their feed on Instagram.

venice beach streetwear A must stop when you're being a tourist in Venice Beach

@generaladmi52ion