KING KSI Boxing lookbook BTS

Shot and filmed at Blok London in the heart of East London, the KINGS OF THE GAME lookbook shoot brought together two of the creative industry's heavyweights - YouTube behemoth KSI and London fashion stalwarts KING.

With a pool of serious creative talent behind the photo and film lens' as well as styling, conception and execution from the internal KING team, the end product speaks for itself. Props to everyone involved - KING KSI - smashed it.

Dreamteam Dreamteam
Kelin chewing JJ's ear off Kelin chewing JJ's ear off
JJ lookin' on JJ lookin' on
Charlie showing JJ last nights 'home movie' Charlie showing last nights 'home movie'
showing the love Bromance
jokes Jokes
Mobbed by the fans Mobbed by the fans

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