KING Jeans Focus

Check out the story behind our history in denim and our new signature E15 KING jeans.

We've got a strong denim tradition, making our first jeans almost 15 years ago. Building our reputation in high quality selvedge and breaking the mold when it comes to embroidery embellishments, we've developed our new range of jeans based on our heritage of a looser, tapered fit in four key washes with rip and repair options.

We are not a fast fashion brand and we don't adhere to the skinny or super skinny jeans fit and we don't use off the shelf, pre-made stock like many other brands. Our jeans are based on our own pattern, shape and fit, carefully choosing the fabric quality, the washes, colours and custom rivets, buttons and trims.

Top quality denim at an affordable price, in black overdye, light wash, indigo mid wash and vintage. Only available at king-apparel.com

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