February 2018 saw King jet off to the West Coast of the USA for the winter edition of Liberty Fairs in Las Vegas, as we represented British streetwear in the USA for the 6th year running.

KING remain as one of the only British brands showing at the biggest fashion trade show event of the calendar year and this season was no different as we flew the flag for all that is best about the UK and British fashion and sub-culture.

Check out the short behind the scenes teaser video as we made our way from our US distribution partners headquarters in San Diego, across the barren Californian and Nevada desert into Sin City and to the Sands Expo exhibition centre for the show.

The new SS18 collection is now available at king-apparel.com

and at all good retailers across the USA, Canada, the UK and globally. Check out the link for a list of all of our retailers.

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