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  • KINGS OF THE GAME - KING x KSI Lookbook

    Manor hood KSI Shot on location at the famous BLOK London Boxing Gym in London's Clapton, the KING x KSI lookbook brought two of the biggest influencers from the streetwear and digital worlds together. kings of the game KINGS OF THE GAME When two kings of their respective divisions...

  • USA headwear - Behind The Scenes LIDS shoot

     US and Canadian head wear giants LIDS have just received the latest drop of KING London SMU headwear throughout both the USA and CANADA as well as online at lids.com As part of the ongoing partnership between LIDS and KING we have produced an exclusive campaign of content that...

  • KING x KSI BOXING VIDEO LOOKBOOK

     KINGS OF THE GAME When two kings of their respective divisions come together, it’s a heavyweight collaboration in all senses of the word. British streetwear bastion KING and YouTube’s undisputed authority KSI joined creative forces for the KINGS OF THE GAME look book, combining a firm nod to their...

  • Northern Ireland Streetwear - KING in Fresh Pop

    Fresh Pop - Belfast Streetwear Northern Ireland streetwear store Fresh Pop will be carrying a select line of the new KING SS18 collection from the start of April. The store, located in the Castle Court Shopping Centre in Belfast, carries a fine line of street fashion brands from classic...

  • Joe Grind wears KING

      As part of the SN1 (Spare No 1) rap collective alongside his brother Giggs and Gunna D, Joe Grind is making serious moves in the music game. His new video for ‘Back 2 The Trap’ is now out, with Joe making sure he is holding it down for the...

  • British Streetwear in the USA

    February 2018 saw King jet off to the West Coast of the USA for the winter edition of Liberty Fairs in Las Vegas, as we represented British streetwear in the USA for the 6th year running. KING remain as one of the only British brands showing at the biggest fashion...

  • KSI wears KING in Uncontrollable video

    Preceding his much publicized YouTube boxing match with Joe Weller, one of the world's most popular Youtubers, KSI has launched the video to accompany his new track Uncontrollable feat. Big Zuu. Clearly having been training hard in the gym for the last 6 months, KSI is looking stacked and ready...

  • KING SS18 streetwear look book

    Shot in and around our East End manor, taking in Docklands, Stratford and Canning Town, the KING SS18 collection look book sets the brand into the context of its roots - Industrial backdrops and high rises, drawing out the Summer palette of pastel shades and oversized branding. Perfect pieces for...

  • Shane Lynch wears King Apparel on CBB

    shane lynch in the king stealth hoodie - dreaming of drifting This seasons Celebrity Big Brother has seen our No. 1 draft pick Shane Lynch representing the King Apparel cause in his own inimitable way.   Spotted in everything from our Stealth hoodie to the Luxe summer set and...

  • 50 Cent in King for the XXL cover

    As part of the 20th Anniversary editions of XXL, global hip hop superstar 50 Cent chose the Select snapback black as the cap of choice for his cover shoot. 50 Cent in the Select Cap Black, cover story XXL magazine XXL which stands as arguably the worlds biggest Hip Hop...

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