This month has seen more athletes, celebrities, bloggers, comedians and influencers donning KING out and about and across social media.
Comedian @joeldommett was recently representing in the Sterling t-shirt in olive on his UK tour. Musician and Union J member @caseycodyj was spotted on Instagram with the Origin drop shoulder, short sleeved sweat in camel in London.
Beast Mode himself and Wycombe professional footballer Adebayo Akinfenwa @realakinfenwa is a big aficionado of our headwear, wearing the sterling curved peak cap, whilst youtube phenomenon and all round good guy Mike Fox @mikefox_official made KING his no.1 choice whilst in Hackney recently with the Select Crew in camel on his back.
Keep your eyes peeled for more people joining the movement. @kingapparel #kingapparel