This month has seen more athletes, celebrities, bloggers, comedians and influencers donning KING out and about and across social media.

Comedian celebrities and Union J, Celebrity Fashion
Joel Dommett - if he can't make you laugh you probably need a lobotomy

Comedian @joeldommett was recently representing in the Sterling t-shirt in olive on his UK tour. Musician and Union J member @caseycodyj was spotted on Instagram with the Origin drop shoulder, short sleeved sweat in camel in London.

youtube professional football
Akinfenwa and Mike Fox going in

Beast Mode himself and Wycombe professional footballer Adebayo Akinfenwa @realakinfenwa is a big aficionado of our headwear, wearing the sterling curved peak cap, whilst youtube phenomenon and all round good guy Mike Fox @mikefox_official made KING his no.1 choice whilst in Hackney recently with the Select Crew in camel on his back.

Keep your eyes peeled for more people joining the movement. @kingapparel #kingapparel