King affiliate and high brow street artist - Endless artist launched his 'Beaut' exhibition at London's prestigious Exhibitionist Hotel last night, to a packed gallery, celebrity list as long as your arm and of course the King team who turned up to support their boy!

A homage to the success of western consumer brands whose aggressive advertising has and continues to transform and influence societies rich and unique ideologies, moulding them increasingly in favour of their own.

The exhibition showcased many of Endless' notorious stencil canvasas as well as sculpted statues and prints. The third foor of the gallery art hotel also played host to a full corridor installation by Endless which adorned both walls and ceiling.

Of course Endless wore the Tech bomber customised by his own hand as well as the new and exclusive 'ENDLESS' King snapback that we produced and will be available at some point in the future when we decide the time is right :)

The exhibition will be open to the public daily from the 3rd August until the 30th September so get yourself down to the Exhibitionist Hotel in South Kensington and take in some of the best street art that is being put out right now.

For more info check out Endless Instagram page here