This week saw us take a special trip over to Indianapolis in the USA to connect with one of our biggest customers - the headwear giants LIDS. Lids have always specialised in headwear, particularly team licensed sports, but more recent years has seen their fashion and streetwear offering really explode with King being at the forefront, leading the charge for British based labels.
Based in their spiritual birthplace of Indianapolis the trip saw us take 4 flights, pass through 6 airport terminals and travel over 8000 miles in less than 48hrs. The result is a brand new set of exclusive specially made snapbacks that will be dropping into Lids stores throughout the USA and Lids online from August onwards. So keep your eyes peeled for these as they drop both on the LIDS website and on instagram @lids4hats and @kingapparel