The multi-talented Deno, has over the last few years grown to become one of the most notable artists in the UK culture, renowned for his consistent innovation and ability to switch lanes, most recently in his role in GRM/Sheridan De Myers short series ‘The Re-Up'. This month we bring you KING X DENO DRIZ.

Starting as a social media sensation who rose to fame via his singing on the ‘gram, he has quickly become the choice of the new generation.
Known for his original, clean and unique sound with all round fresh attire - he has collaborated with the likes of Cadet (R.I.P), Krept, Digdat, Jay1, OFB, Chunkz, Dappy, Swarmz, Polo G, Charlie Sloth and many more.
This month saw him drop his latest track - “Better Now” - alongside smooth visuals and certified fits, including the limited edition Whitechapel Varsity Jacket from our latest collection release. Available in two colours, these jackets were made on a capped production run and as usual there will be no repeats once sold out (No hype!)

Donning the showpiece garment, Deno masterfully mixes lyrics and melodies from Ed Sheeran’s hit “Lego House”, offering a reflective perspective, maturing subject matter and tackling subjects of toxic traits and self-improvement.

Eighteen years in the game, we have always pioneered supporting the most legit UK talents and the Deno collab is testament to this
Presenting KING x DENO DRIZ - THE CHOICE OF THE NEW GENERATION
Shop the statement streetwear look & take in “Better Now” below
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