The brand new drop of exclusive KING x LIDS headwear has now been launched, with the US and Canadian head wear giants inserting the premium collection into their top tier stores across North America and Canada.

As part of the ongoing partnership between LIDS and KING we have again produced an exclusive campaign of content using overlay animation techniques. This will run across all in store and digital campaigns throughout the Summer and Fall, letting all those headwear aficionados know what styles they can pick up and where.


As everyone knows, the headwear we make with LIDS is exclusive to their stores, made in limited quantities and we never run repeats on anything, even when it has sold out, so if you like a style you see then snap it up before it disappears.

The campaign was put together with a combination of studio and location based shoots, using the latest techniques in Aftereffects to animate and bring the campaign to life. The dark, atmospheric music was composed by influential Wave producer @wrcktngl.

Check out your latest LIDS outlet for the limited styles which are available now.

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