Launching this week is the brand new SS17 Lids exclusive line of King hats across their USA and Canadian stores as well as online at LIDS.COM

Supported by a full in-store graphic campaign, the collection of six new styles which includes 3 snapbacks, one strap back and two structure curved peak caps will ONLY be available in selected stores throughout both territories. Every hat is limited to a special low number run and will not be repeated once sold out.

Free KING bag when you shop at LIDS
All KING purchases come with a FREE KING bag

What's more the campaign has seen every set of store staff receive an exclusive KING London snapback as well as three thousand re-usable drawcord bags being distributed to every participating store so that everyone who purchases a KING hat will walk away with a free bag too!

British Caps in the USA
The in-store graphics adorning the LIDS stores

The campaign and launch are also being supported across all social media, with a special viral video being put together featuring the sounds of Terrorhythm artist SKULS.

So, get down to your local LIDS retailer or go online and pick up London's Finest, exclusive caps to the USA and Canada. Only in LIDS.

#Lids #lidscanada

#kingapparel @kingapparel