This seasons Celebrity Big Brother has seen our No. 1 draft pick Shane Lynch representing the King Apparel cause in his own inimitable way.
Spotted in everything from our Stealth hoodie to the Luxe summer set and most noticeably the Plaistow tech hoodie in black, the #lynchmob honcho, music celebrity and professional drift car racer has made it to the final week and is one of the favourites to take the title for CBB in 2018.
Gathering an even larger fan base during his time in the house, Shane’s quiet authority and easy ability to get on with even the most difficult of housemates stands him in good stead to make even more waves when he leaves the house.
backing our man from day one - #lynchmob