streetfashion

 Our reputation for championing the sounds of emerging heavyweight artists continues with our collaboration with PENGSHUi. Bringing grime, hardcore, punk, dubstep and everything in between together to create a sound that is original, unique, raw and uncut, this is UK music talent without equal. The heritage of PENGSHUi goes...

One of the key UK stockists of KING over the past 10 years, Portsmouth’s Cap Kandi, the Southcoast's leading headwear and American sportswear store has recently re-branded to Victory Sports with renewed focus on American sportswear and a core streetwear offering. Re-locating to a new two floor premium unit, everything...

The third installment of our weekly newsletter feature, profiling those carefully curated names chosen to be part of the coveted KING Affiliates, showcases the talents of one of the UK’s most influential social media fashion pluggers, Fire Chulo and US based creative entrepreneur Gmayniac. The KING Affiliates is a group...

The second installment of our weekly newsletter feature, profiling those carefully curated names chosen to be part of the coveted KING Affiliates, showcases the talents of YouTube celebrity K.S.I and West Ham United footballer Michail Antonio. The KING Affiliates is a group of selected individuals chosen to represent the KING...

Shot and filmed at Blok London in the heart of East London, the KINGS OF THE GAME lookbook shoot brought together two of the creative industry's heavyweights - YouTube behemoth KSI and London fashion stalwarts KING. With a pool of serious creative talent behind the photo and film lens' as...

Manor hood KSI Shot on location at the famous BLOK London Boxing Gym in London's Clapton, the KING x KSI lookbook brought two of the biggest influencers from the streetwear and digital worlds together. kings of the game KINGS OF THE GAME When two kings of their respective divisions...

US and Canadian head wear giants LIDS have just received the latest drop of KING London SMU headwear throughout both the USA and CANADA as well as online at lids.com As part of the ongoing partnership between LIDS and KING we have produced an exclusive campaign of content that will...

KINGS OF THE GAME When two kings of their respective divisions come together, it’s a heavyweight collaboration in all senses of the word. British streetwear bastion KING and YouTube’s undisputed authority KSI joined creative forces for the KINGS OF THE GAME look book, combining a firm nod to their roots...

As part of the SN1 (Spare No 1) rap collective alongside his brother Giggs and Gunna D, Joe Grind is making serious moves in the music game. His new video for ‘Back 2 The Trap’ is now out, with Joe making sure he is holding it down for the UK...

Shot in and around our East End manor, taking in Docklands, Stratford and Canning Town, the KING SS18 collection look book sets the brand into the context of its roots - Industrial backdrops and high rises, drawing out the Summer palette of pastel shades and oversized branding. Perfect pieces for...