USA headwear - Behind The Scenes LIDS shoot
US and Canadian head wear giants LIDS have just received the latest drop of KING London SMU headwear throughout both the USA and CANADA as well as online at lids.com
As part of the ongoing partnership between LIDS and KING we have produced an exclusive campaign of content that will run across the Summer to promote the line and let all those headwear aficionados know what styles they can pick up and where.
As everyone knows the Canadian and USA headwear we make with LIDS is exclusive to their store, made in limited quantities and we never run repeats on anything, even when it has sold out, so if you like a style you see then snap it up before it disappears.
The lookbook was shot in London's Barbican against the backdrop of the famous brutalist architecture and one of London's most iconic landscapes. Check out the behind the scenes video of how this was put together, and if you're lucky enough you will see the finished articles in a LIDS store close to you.
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