culture - ksi

KING x KSI

Our links with KSI stretch back over six years before his infamous bouts in the ring with Logan Paul. We joined creative forces for the original KINGS OF THE GAME look book set in one of East London’s most authentic Boxing gymnasiums. The shoot showcased the best of the designs at the time as well as teasers of upcoming drops, with KSI in his most pertinent environment as he trained for his white-collar first showdown with Logan Paul.

Arguably now one of the world's biggest YouTube stars, K.S.I has grown way beyond his original video game and skit content to a multi-talented vlogger, music artist, white-collar boxer and worldwide celebrity, with his most recent foray into the drinks industry with PRIME Energy as well as XIX vodka and Eat Sides, both of which latter projects, KING has an indirect involvement with.

To this day KSI continues to don items from the latest KING collections, with new projects and heavyweight collaboration in the offing. Keep your eyes peeled!