Hoodie Story

King Apparel SS17 hoodie story


When the weather calls for layering it's all about reaching for a trusted hoodie; an item that’s been a streetwear staple since day dot.

Premium quality hoodies is what we’re all about and season after season we put out a range of styles that are up there with the best that you’re likely to find. We’ve built a reputation for expertly combining unique fabrics and colours with designs that exemplify the originality that we’re rightly known for.

Model wearing camo King Apparel half zip hoodie
King Apparel camo half zip hoodie laid out


Available in either black or camo, our Staple Half Zip hoodie is everything you want in a premium quality streetwear garment. Constructed using the finest loopback cotton fleece, we’ve focused on comfort as well as design, with a half chest zipper that runs around the hood and embroidered front pouch pocket.

Model wearing olive King Apparel Stamp hoodie


Take your hoodie game to the next level with our luxurious Stamp hoodie. Available in three distinctive colourways, we’ve used an incredible 2-ply fleece which will guarantee that’ll you’ll never want to take it off. Add in details like underarm vent eyelets and thumb loop holes and you’re onto a winner.

Model wearing olive King Apparel Stealth hoodie
Model wearing black King Apparel Stealth hoodie
Model wearing olive King Apparel Stealth hoodie


Get ready to go stealth this season with one of the best hoodies we’ve ever released. Featuring a slightly longer midline cut and available in either black or olive, the Stealth hoodie is all about the interior spandex balaclava, which doubles up as a snood when lowered. This is the real deal.

Model wearing black King Apparel Select hoodie


If you like your streetwear big and bold then there’s a good chance that you’re going to love our range of Select Box hoodies. Stamped across the chest with our KING LONDON logo, this is your classic staple pullover hoodie that’ll serve you well in the gym or paired up with your favourite denim jeans.


King Apparel affiliate Pyrelli
King Apparel affliliate Plastician

We've got a long and rich heritage of producing some of the most original streetwear hoodies stretching all the way back to the early 2000s and the birth of the Grime and Dubstep scenes. Based in East London, we were quick to collaborate with the artists and DJs around us, including such names as Plan B, Wretch 32, J2K and Plastician.

Like our rapidly growing customer base, these artists recognised that the KING brand is about proudly representing where we're from, in addition to innovative and original clothing. We've never been afraid to push the boundaries and over the years have produced a vast array of hoodies from those with full-zip hoods to those that are fully reversable.

Our next generation of hoodies can be found on the backs of the new wave of artists and influencers, including UK Trap crew 69, as well as vloggers like Sidemen sensation Behzinga. And we're no less innovative with our designs than we have been in the past, sourcing an array of incredible fabrics that'll make you choose KING each and every time.

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