On The Inside - Clothing


Creating Premium Collections

Established in 2003, we've had years of experience perfecting the process of creating premium collections. Every item is designed and constructed from the ground up and goes through a rigorous sampling process until we're satisfied it's the real deal.

Research And Inspiration

The foundation of every collection is set in an on-going process of research. This includes everything from sneaker culture to high fashion, and is backed up with seasonal research and visits to the industries leading fabric and trend fairs. By the end of the process we have a chosen set of the highest quality fabrics, on trend pantones and expertly crafted designs.

Sampling And Production

Working with our suppliers we fine-tune shapes, colours and branding and produce a set of samples that are worn, tested and worn again to ensure that the final products are built to last. The final designs are then expertly cut, sewn and branded with the all-important KING stamp of quality.