Welcome South Korea

The first quarter of 2015 sees King headwear heading into the huge Korean headwear specialist Hatson.


Kings Of Bavaria

A huge step is taken in moving into the European market as we sign a distribution deal with Snipes/Urban Styles in Germany.

Continental Travels

Our South American plans get into motion with a trip to Brazil to visit new licensing partners ES Trading as the brand enters one of the biggest growing continents in the world.



Our international expansion continues as we attend seasonal trade shows in NY, LA and Berlin, a trend that has continued to this day.

Corporation Games

The first delivery of headwear enters the US headwear specialist stores 'Lids'. We become only the second British brand behind Kangol to be stocked.


We Make Our Big Screen Debut

King features heavily in Ill Manors, the directorial film debut of music artist Plan B. This extends to associated music videos throughout the year.

Going Global

We finalise a license deal for the Australasian territory as we start to build out international presence.

Sneaky Business

Sneaker connoisseurs Sole Heaven approach us for a collaboration leading to the KING x ASICS 144 cap and sneaker release.

Next Gen Online Moves

Our next generation website is launched featuring top spec interface, mobile and B2B functionality.


Snapback Trailblazers

We introduce our Starter snapback black label collection directly from New York. The first European brand to do so.

Skate Team Represent

King skater Tim Prozorov wins the Element Make It Count European final leading to a place at The Berrics US Final.


Summer Festivals

Our foray into Summer festivals begins in earnest with a pop up store at the Nass Festival.

Varsity Style

The first King Varsity Jacket - The MVP - is launched in extremely limited numbers.


Our first retail venture

Our first retail Pop Up store opens its doors in Covent Garden and sees hundreds turn up for live sets by Gangstarr, Virus Syndicate, DJ IQ and more.


We collaborate for the first time with Chemical Records, producing a one off range of Defy t-shirts, caps and hoods.


Party - A Big Party

We run our first free party event at Cargo in London's Shoreditch, with a roadblock crowd and sets by Plastician, Joker, Virus Syndicate, J2K and Wretch 32.

We Get Into Selvedge

We manufacture our first 13.5oz raw selvedge denim to critical acclaim.


Defy Range

Our first line of the now iconic Defy barcode range is released as part of the summer 2007 collection.

Dubstep Affiliations

Acclaimed Dubstep artists Plastician and Joker join the King Apparel Affiliates team.

Online Presence

The first iteration of the King Apparel website goes live.


International Partnerships

The brand becomes available across Europle for the first time through distributors in Germany and Scandinavia.

Denim Jeans

Our first denim jeans feature as part of the winter 2006 collection.


First Full Collection

We launch our first full collection in winter 2005 with a line of sweatshirts, polo shirts and tracksuits.

Bread & Butter

We attend our first international trade show at Bread & Butter in Berlin.

Plan B Jumps Aboard

International music artist and actor Plan B is endorsed into the King Affiliates team as we launch our first ever King Affiliates Mix CD


First Adverts

UK Hip Hop & Grime pioneers Sway and Crazy Titch feature in our first advertising campaigns in RWD magazine.

Selfridges London

Our second collection is stocked in London's premier department store Selfridges.



Our first collection launches into 20 independent stores across the UK on 30th June 2003.

Collaboration With New Era

We become the first brand worldwide to work with New Era on an exclusive line of 59FIFTY fitted caps.

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