SS17 T-shirt Story

King Apparel SS17 t-shirts on a clothing rail


The backbone of any discerning streetwear brand and a staple for anyone’s wardrobe, the t-shirt is the item that brings every outfit together.

Developing the best bespoke t-shirts has always been our number one goal. Through a meticulous sampling process, understanding the craft of the cut, shape and fit as well as fabric weights and behaviours, we deliver the most versatile, premium and comprehensive collection of t-shirts season on season.

Model wearing pink King Apparel Hard Graft t-shirt
King Apparel pink Hard Graft t-shirt on a clothing rail


We include many different panelling techniques to bring a unique element to our t-shirts. The SS17 Staple and Hard Graft t-shirts feature double and single bottom panels, with contrasting colours and fabrics to emphasise the point of difference.

King Apparel camel White Label t-shirt adjustable lacing
Model wearing camel King Apparel White Label t-shirt


This season sees the introduction of a selection of fashion-forward pieces for the more trend-led customer. The Origin t-shirt introduces a loopback fleece composition with an oversized fit, whilst our White Label tees offer a drop shoulder fit with a small scoop neck line and adjustable cinch hem.

Model wearing black King Apparel Select Box t-shirt
Model wearing black fleck King Apparel Staple Linear t-shirt
King Apparel cream fleck Staple Linear t-shirt chest print


We offer a variety of different branding options to cover all tastes. From our Select line of bold graphics, we also pare things down with our subtle square chest logo, silicone KING prints and tonal embroideries. Versatility is the key.

Model wearing olive King Apparel Origin short sleeve sweatshirt
King Apparel pink Hard Graft t-shirt sleeve


Layering construction features heavily on our Hard Graft oversized t-shirt. Layered on the sleeves and bottom hem, this t-shirt is cut with a drop shoulder and sleeves that hang a little longer or can be rolled up to fit. Four colourways from muted olive and black to yellow and pink that pop for the Summer.

Model wearing white honeycomb King Apparel Hard Graft t-shirt


The sourcing of unusual and rarely used fabrics is one of the key features synonymous with our t-shirts. This season features mercerised slub jersey, vertical ribbed fleck cotton, hexagonal jacquard and custom camo, ensuring you’ll never be wearing the same t-shirt as everyone else.

Model wearing burgundy King Apparel Sterling t-shirt
King Apparel black Sterling t-shirt on a clothing rail


No King Apparel t-shirt line would be complete without an offering of tech elements and SS17 is no different. The Sterling t-shirt, available in four colourways, is constructed with a breathable lightweight fleck cotton, curved hem to keep things up to date, and tech taped seam chest pocket.


King Apparel at Premiere Vision Fabrics show

Over 15 years we have honed our skills in t-shirt development, resulting in a finely tuned process from initial design research to the item on your back.

We have always avoided using off the shelf, pre-made products. The t-shirt we make has to be something we would wear ourselves, that has been designed and constructed from the ground up, that we have worn, tested, washed and worn again and again until we are satisfied that it is the real deal.

A combination of daily research that encompasses everything from graphics to sneaker culture to high fashion, and our bi-annual attendance at Premier Vision Paris to source unique fabrics and determine future trends, pantones and looks, sets the foundation for every t-shirt we design.

We experiment with key elements; hem cuts, shapes, fabrics, colours and branding, until we have a complete set of designs which we mould and shape into a collection that flows with that season. Our t-shirts never merely embellish the person wearing it, rather they strive to express more internal qualities. Every t-shirt has a story to tell.

Post your comment