With over 20 years in the headwear game, there is no bigger independent authority on premium caps and hats than KING.

From pioneering collaborations and groundbreaking design innovations with New Era 5950 and Starter brand to what are now the most meticulously designed and constructed caps on the market.

Our headwear is more than just a logo. When you wear a KING hat, you’re representing a British streetwear movement that’s custom made, premium cut & sew and grounded in heritage and authenticity. We’ve been setting the standards since 2003 with a catalogue that boasts the best caps in the game.

The notorious Signature new Era 5950

New Era

59FIFTY and the New Era Fitted Wave

It all started in 2003 with a historic partnership with the legendary New Era Cap Co. We were one of the first brands worldwide to be given license to produce the iconic 59FIFTY fitted cap. This collaboration helped kick start one of the biggest global trends in street fashion.

Over 12 years, we introduced a wide range of revolutionary design concepts, including textured logos, all over embroideries, removable ear flaps and secret stash pockets. In total we produced over 200 styles, resulting in more than 60,000 caps reaching peoples heads.

The design innovation was unprecedented


Starter and the Snapback Explosion

2009 saw us forge the next headwear trend with the Starter brand and their 80s throwback snapback cap. After connecting in New York, we launched 3 limited edition designs, each of which retained the venerated old school shape and original cement graphic swing tag.

The sole partner of Starter in Europe, our design exclusivity and carefully selected outlets led to a surge in demand. What came next is history as we released wave after wave of limited edition KING x Starter snapbacks, cementing our position as the authority on all things headwear.

The NWA throwback - East London KINGS had the scene in a vice grip
The STARTER line up

KING Customs

We now offer a whole catalogue of caps built on our custom patterns and tier one construction. Structured curved peaks, Mesh trucker caps, our venerated Snapback based on the OG 80’s Starter Low profile and 5 panel caps. Our range of fabrications, treatments, embellishments and attention to detail is unrivalled and we continue to push out more caps every season than any independent brand outside of the sports license sector.

Get to know the KING headwear collection here

Wretch32 in our custom snapback