When it comes to headwear we lead the way. KING was the first European brand to work with New Era on the 59FIFTY fitted cap and Starter on their black label snapback caps. Today, we offer a full range of styles from curved peaks to beanies. There really is no competition.



Our Heritage In Headwear

Our headwear is more than just a logo. When you wear a KING hat, you’re representing a British streetwear movement that’s grounded in heritage and authenticity. We’ve been setting the standards since 2003 with a back catalogue of the finest headwear in the game.

King Apparel Headwear

New Era

59FIFTY and the New Era Fitted Wave

It all started in 2003 with a historic partnership with the legendary New Era Cap Co. We were one of the first brands worldwide to be given license to produce the iconic 59FIFTY fitted cap. This collaboration helped kick start one of the biggest global trends in street fashion.

Over 12 years, we introduced a wide range of revolutionary design concepts, including textured logos, all over embroideries, removable ear flaps and secret stash pockets. In total we produced over 200 styles, resulting in more than 60,000 caps reaching peoples heads.


Starter and the Snapback Explosion

2009 saw us forge the next headwear trend with the Starter brand and their 80s throwback snapback cap. After connecting in New York, we launched 3 limited edition designs, each of which retained the venerated old school shape and original cement graphic swing tag.

The sole partner of Starter in Europe, our design exclusivity and carefully selected outlets led to a surge in demand. What came next is history as we released wave after wave of limited edition KING x Starter snapbacks, cementing our position as the authority on all things headwear.

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