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Clothing
When we concept our clothing it’s a detailed process from start to finish. The pattern, fabric, cut and embellishments must all be exceptional. Every garment is cut and sew with the KING branding carrying a stamp of guaranteed quality. We leave the inferior fast fashion to the pretenders.
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Creating A Clothing Collection
Having established the brand in 2003, we’ve had years of experience perfecting the process of creating a clothing collection. Every item is designed and constructed from the ground up and goes through a rigorous sampling process until we’re satisfied it’s the real deal.
Research And Inspiration
The foundation of every collection is set in an on-going process of research. This includes everything from sneaker culture to high fashion, and is backed up with visits to a variety of fabric and trend fairs. By the end of the process we have a chosen set of fabrics, pantones and designs.
Sampling And Production
Working with our suppliers we fine-tune shapes, colours and branding and produce a set of samples that are worn, tested and worn again to ensure that the final products are built to last. The final designs are then expertly cut, sewn and branded with the all-important KING logo.