Our links with KSI stretch back years before his meteoric rise to fame. We first joined creative forces for the original KINGS OF THE GAME lookbook. KSI featured preparing for his first white-collar showdown with Logan Paul against the backdrop of East London's BLOK boxing gym. The shoot showcased a selection of pieces from our collection at the time, in addition to teasers from upcoming drops.

Now one of the world's biggest social media stars, KSI has grown beyond his original online content to become a multi-talented vlogger, music artist, boxer and worldwide celebrity. This is in addition to his recent forays into the food and beverage industry with PRIME Hydration, XIX Vodka and Eat Sides.

To this day, KSI continues to support KING, wearing pieces from our latest collections. As we continue to grow and evolve, look out for future projects and collaborations.