SS17 Festival Story

King Apparel SS17 festival season picks


Festival season is here and we've got you covered for all occasions and elements. As a brand that has always discovered and championed new music, we have a host of established and up-and-coming artists performing across the festival circuit, so here's our guide for what to wear, who to see and where to go.

Model wearing camo King Apparel Staple shell jacket
King Apparel navy Staple shell jacket on a clothing rail


If you can be sure of one thing, it's that you cannot predict festival weather. Our shell jackets will ensure that you're well prepared, being light enough for summer evenings but with all the technical features to keep out the worst of the elements. Front zipped stash pocket, water resistant shell and hood, and available in three different colourways.

Model wearing navy King Apparel Commute Tech backpack
King Apparel black Commute Tech backpack


Our Commute luggage is functional utility at its very best. Featuring waterproof PU construction, taped zips and compact design but with enough room for everything you need. Whether it's our backpack or duffle weekend bag, our luggage is designed to last the pace, take a beating, and come out the other side ready for the next festival outing.

King Apparel white Contour bucket hat
Model wearing white King Apparel Contour bucket hat


One of the nations favourite throwback pieces, the bucket hat is classic summer festival headwear, worn by everyone from Stormzy to Liam Gallagher. We take our headwear very seriously so you'll find a whole host of options from all over cotton prints to wool flannel and sonic welded fabrics, ensuring that you'll be able to mix it up from Glasto to Wireless.

Model wearing panelled King Apparel Luxe summer tracksets


Our exclusive Luxe summer tracksets are the standard go-to garment for when the weather hits peak heat. Constructed with a light and breezy cotton jersey and available in three colourblock options, there's simply no better way to stay cool. Mix these up with the other matching styles from our SS17 collection to give yourself a host of different outfits.

King Apparel cream Commute curved peak cap
Model wearing olive King Apparel Origin short sleeve sweatshirt


Premium quality caps are what we've built our reputation on. We're all about the construction and fabrics, making our caps one of the most effective ways to shade yourself from the sun or shelter you from the rain. Take your pick from our selection of snapbacks and curved peak caps and delve into the vaults for strapbacks, 5 panel caps and New Era 59Fiftys.

Model wearing heather grey King Apparel Stamp Wrap hoodie


Probably the most practical item for any festival wardrobe, our SS17 hoodie collection will give you the necessary look whether you're at Download, Reading or Lovebox. You'll be bang on trend in our Stamp Wrap hoodie and when the temparature dips you'll want to go with our Stealth and Staple hoodies. Alternatively, tie your colours to our mast with our Select hoods.


Crowd at Boomtown festival
King Apparel affiliate Illaman
King Apparel affliliate Roska


Location: Winchester, UK
When: 10th - 13th August
Key Acts: Ziggy Marley, M.I.A, IAMDDB

The BOOMTOWN festival is the land of the beautifully twisted, showcasing inner-city depth and creativity over a wide range of music, including Ska, Folk, Garage and a whole lot more. With a capacity of over 60,000 people and over 100 performers taking the stage, including M.I.A, as well as long time KING affiliates DJ Roska (Rinse FM) and Illaman (touring alongside Drum n Bass legend Goldie), it's an event you simply cannot miss.

Crowd at Outlook festival
King Apparel affliliate Plastician


Location: Fort Punta Christo, Croatia
When: 7th - 10th September
Key Acts: Wiley, Giggs, Plastician

For all you sound wave heads that are looking to go crazy to some Dubstep, Drum & Bass and more, look no further than the Outlook festival. Located just outside the historical city of Pula in Croatia, this is a festival guaranteed to get your adrenaline pumping. With over 100 performers from Wiley and Goldie to one of the forefathers of Dubstep, KING affiliate DJ and producer Plastician, what more could you possibly ask for?

Crowd at Bestival festival
King Apparel affliliate LD of 67


Location: Dorset, UK
When: 7th - 10th September
Key Acts: Nadia Rose, Dizzee Rascal, 67

An award winning four-day boutique music festival, Bestival will be hitting the enchanting Lulworth Estate in Dorset this September. Helping celebrating its 13th anniversary will be a selection of the UK's freshest Grime acts. The likes of Stefflon Don, Nadia Rose and KING affiliates 67 will all be hitting the stage to bang out your favourite summer tunes, so round up your squad and get the beers in because it's going to be lit.

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