Located in the Beverly Center in Los Angeles, Tradition has a reputation for spotting and bringing those brands to the LA market that other stores wish they could get their hands on.

British streetwear in Los Angeles
One of the Beverly Centre's best independents

Naturally, it is frequented by customers who bring the trends instead of following them and aren’t afraid to get their hands on something new and relatively unknown because for them it’s all about being the first.

Our first season saw over 80% sell through with these guys so we hope to be getting new lines in there for all of those people waiting on the fresh SS17 collection. You can also pick up various items under the Tradition brand banner and exclusive to the store, so if you’re from out of town you can bring home some genuine Los Angeles style.

KING snapbacks in the USA
Customised snaps

British streetwear in the US is growing with each new store that we get into and KING is flying the flag. So get yourself down to Tradition and ask for Deanna or Jafet and they’ll give you the lowdown on the LA street scene and international representation they are bringing to the West Coast