Price Match Promise

Our online price match commitment is simple. If you find the King Apparel item* you’re after for a cheaper price we’ll match it, and if you find it after you’ve purchased from us we’ll refund the difference within 7 days of receipt of your goods.

All we require is the website on which you saw the item and the price to be matched. Either email us at or phone us on +44 (0)20 8221 1611 with the necessary information and we’ll provide you with a code to reduce the price of the item or, if you’ve already purchased the item, refund the difference.

* At present we do not match the currect collection, in this case SS18.

Terms & Conditions

  • The competitor must be an online store based in the UK.
  • The competitor must sell direct to customers (no auction or marketplace retailers, e.g. eBay and Amazon).
  • The competitor’s item must be identical (size, colour etc).
  • The competitor’s item must be in stock at the time of the match.
  • The competitor’s price must include delivery.
  • The competitor’s price must be publically advertised online and cannot include any membership/personal discounts.
  • The competitor’s price must not be part of a bulk promotional offer such as buy one get one free.
  • We will match within 7 days of receipt of purchase.
  • We will not match on the current collection.