Price Match Promise

Our online price match commitment is simple. If you find the King Apparel item* you’re after for a cheaper price we’ll match it, and if you find it after you’ve purchased from us we’ll refund the difference within 7 days of receipt of your goods.

All we require is the website on which you saw the item and the price to be matched. Either email us at store@king-apparel.com or phone us on +44 (0)20 8221 1611 with the necessary information and we’ll provide you with a code to reduce the price of the item or, if you’ve already purchased the item, refund the difference.

* At present we do not match the currect collection, in this case AW16.

Terms & Conditions

  • The competitor must be an online store based in the UK.
  • The competitor must sell direct to customers (no auction or marketplace retailers, e.g. eBay and Amazon).
  • The competitor’s item must be identical (size, colour etc).
  • The competitor’s item must be in stock at the time of the match.
  • The competitor’s price must include delivery.
  • The competitor’s price must be publically advertised online and cannot include any membership/personal discounts.
  • The competitor’s price must not be part of a bulk promotional offer such as buy one get one free.
  • We will match within 7 days of receipt of purchase.
  • We will not match on the current collection.