When two kings of their respective divisions come together, it’s a heavyweight collaboration in all senses of the word.

British streetwear bastion KING and YouTube’s undisputed authority KSI joined creative forces for the KINGS OF THE GAME look book, combining a firm nod to their roots whilst throwing a spotlight on what the future holds.

Set in one of East London’s most authentic Boxing gymnasiums, the shoot showcases the best of the current crop of summer designs as well as teasers of upcoming drops, with KSI in his most pertinent environment as he trains for his white-collar showdown with Logan Paul in August

An execution of raw precision and power – For The Serious.

You can view the entire KING x KSI Boxing lookbook on the King website

For more info on KSI and KING hit the following links: