Shot on location at the famous BLOK London Boxing Gym in London's Clapton, the KING x KSI lookbook brought two of the biggest influencers from the streetwear and digital worlds together.
KINGS OF THE GAME
When two kings of their respective divisions come together, it’s a heavyweight collaboration in all senses of the word.
British streetwear bastion KING and YouTube’s undisputed authority KSI joined creative forces for the KINGS OF THE GAME look book, combining a firm nod to their roots whilst throwing a spotlight on what the future holds.
Set in one of East London’s most authentic Boxing gymnasiums, the shoot showcases the best of the current crop of summer designs as well as teasers of upcoming drops, with KSI in his most pertinent environment as he trains for his white-collar showdown with Logan Paul in August.
An execution of raw precision and power – For The Serious.
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