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Continuing our NYC shop tour, we find ourselves in East Harlem, visiting the local mainstay; Goliath.

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The store front is about as unassuming as you'd expect

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Yet inside the range is huge, everyone is friendly, and the local guys hang out and shoot the shit. There is a real community vibe at Goliath.

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I didn't realise New Balance were big in the hood?

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Goliath have a long-standing relationship with New Era where they produce a wide range of their own headwear that sells not only out of their store here in Harlem, but according to the store manager, sells well in Japan too.

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Goliath is real New York streetwear. No high-end pointless collabs, no hype and the only poncy white kid to visit recently was me. Goliath sells clothing for the streets, and thats all there is to it.

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http://www.goliathny.com/