KING x WORLDSTAR

GOING VIRAL

UK to the USA

Exclusive limited edition capsule drop

Inspired by the desire for likes, views, fame and notoriety

SMILE... YOU’RE ABOUT TO GO VIRAL...

KING Apparel As Seen On WorldStar Hoodie - Black
Out of stock
KING Apparel As Seen On WorldStar T-Shirt - White
As low as £35.00
KING Apparel As Seen On WorldStar Baseball Cap - Black
Out of stock
KING Apparel As Seen On WorldStar Socks - Black
£10.00
As Seen On WorldStar Socks - Red
£10.00
KING Apparel As Seen On WorldStar Socks - White
£10.00
KING Apparel Smile WorldStar Hoodie - Black
As low as £70.00
KING Apparel Smile WorldStar Hoodie - Cream
Out of stock
Smile WorldStar Balaclava Face Mask - Black
£25.00
KING Apparel Smile WorldStar Mesh Trucker Cap - Black
£30.00
KING Apparel Smile WorldStar Mesh Trucker Cap - Red
£30.00
KING Apparel Paps WorldStar Hoodie - Black
As low as £70.00
KING Apparel Paps WorldStar T-Shirt - Black
As low as £35.00
KING Apparel Paps WorldStar Baseball Cap - Black
Out of stock
KING Apparel Toy WorldStar Hoodie - Red
As low as £70.00
KING Apparel Toy WorldStar T-Shirt - Black
As low as £35.00
KING Apparel Toy WorldStar T-Shirt - Cream
Out of stock
KING Apparel Toy WorldStar Baseball Cap - Black
£30.00
KING Apparel Toy WorldStar Baseball Cap - Cream
Out of stock
KING Apparel Toy WorldStar Socks - Black
Out of stock
Toy WorldStar Socks - Red
£10.00
KING Apparel Toy WorldStar Socks - Cream
£10.00
KING Apparel Pop Ups WorldStar Long Sleeve T-Shirt - White
As low as £45.00
KING Apparel Pop Ups WorldStar T-Shirt - Red
As low as £35.00
KING Apparel Charles WorldStar Long Sleeve T-Shirt - White
As low as £45.00
KING Apparel Outta Space WorldStar T-Shirt - Black
As low as £35.00
KING Apparel As Seen On WorldStar Hoodie - Black
KING Apparel As Seen On WorldStar Hoodie - Black

As Seen On WorldStar Hoodie - Black

KING Apparel As Seen On WorldStar T-Shirt - White
KING Apparel As Seen On WorldStar T-Shirt - White

As Seen On WorldStar T-Shirt - White

KING Apparel As Seen On WorldStar Baseball Cap - Black
KING Apparel As Seen On WorldStar Baseball Cap - Black

As Seen On WorldStar Baseball Cap - Black

KING Apparel Smile WorldStar Hoodie - Black
KING Apparel Smile WorldStar Hoodie - Black

Smile WorldStar Hoodie - Black

KING Apparel Smile WorldStar Hoodie - Cream
KING Apparel Smile WorldStar Hoodie - Cream

Smile WorldStar Hoodie - Cream

KING Apparel Smile WorldStar Balaclava Face Mask - Black
KING Apparel Smile WorldStar Balaclava Face Mask - Black

Smile WorldStar Balaclava Face Mask - Black

KING Apparel Smile WorldStar Mesh Trucker Cap - Black
KING Apparel Smile WorldStar Mesh Trucker Cap - Black

Smile WorldStar Mesh Trucker Cap - Black

KING Apparel Smile WorldStar Mesh Trucker Cap - Red
KING Apparel Smile WorldStar Mesh Trucker Cap - Red

Smile WorldStar Mesh Trucker Cap - Red

KING Apparel Paps WorldStar Hoodie - Black
KING Apparel Paps WorldStar Hoodie - Black

Paps WorldStar Hoodie - Black

KING Apparel Paps WorldStar T-Shirt - Black
KING Apparel Paps WorldStar T-Shirt - Black

Paps WorldStar T-Shirt - Black

KING Apparel Paps WorldStar Baseball Cap - Black
KING Apparel Paps WorldStar Baseball Cap - Black

Paps WorldStar Baseball Cap - Black

KING Apparel Toy WorldStar Hoodie - Red
KING Apparel Toy WorldStar Hoodie - Red

Toy WorldStar Hoodie - Red

KING Apparel Toy WorldStar T-Shirt - Black
KING Apparel Toy WorldStar T-Shirt - Black

Toy WorldStar T-Shirt - Black

KING Apparel Toy WorldStar T-Shirt - Cream
KING Apparel Toy WorldStar T-Shirt - Cream

Toy WorldStar T-Shirt - Cream

KING Apparel Toy WorldStar Baseball Cap - Black
KING Apparel Toy WorldStar Baseball Cap - Black

Toy WorldStar Baseball Cap - Black

KING Apparel Toy WorldStar Baseball Cap - Cream
KING Apparel Toy WorldStar Baseball Cap - Cream

Toy WorldStar Baseball Cap - Cream

KING Apparel Pop Ups WorldStar Long Sleeve T-Shirt - White
KING Apparel Pop Ups WorldStar Long Sleeve T-Shirt - White

Pop Ups WorldStar Long Sleeve T-Shirt - White

KING Apparel Pop Ups WorldStar T-Shirt - Red
KING Apparel Pop Ups WorldStar T-Shirt - Red

Pop Ups WorldStar T-Shirt - Red

KING Apparel Charles WorldStar Long Sleeve T-Shirt - White
KING Apparel Charles WorldStar Long Sleeve T-Shirt - White

Charles WorldStar Long Sleeve T-Shirt - White

KING Apparel Outta Space WorldStar T-Shirt - Black
KING Apparel Outta Space WorldStar T-Shirt - Black

Outta Space WorldStar T-Shirt - Black

UK TO THE USA

A collaboration between UK streetwear originators KING Apparel and USA entertainment giants WorldStarHipHop, GOING VIRAL is an exclusive capsule collection, worn by hip-hop artists such as French Montana, NLE Choppa, Maino and more.

The collection is inspired by the essence of the WorldStar ecosystem and how the platform grew to become a global cultural phenomenon. The KING creative team focused on the idea of the viral nature of digital technologies and how much of our culture was borne out of 90s MTV.

In keeping with the content synonymous with WorldStar, the GOING VIRAL collection is built on bold, unpolished graphics and lo-fi iconography to tell the story of society's desire for likes, views, fame and notoriety. There's also a deliberate merch style that runs throughout the collection.

The collection is extremely limited in numbers with no repeats once sold out.

SMILE... YOU'RE ABOUT TO GO VIRAL...