KINGS OF THE STRIP. LAS VEGAS PART 2: THE AGENDA TRADESHOW
Part of The Modern Assembly which comprises chiefly Agenda, Stitch, Capsule, Liberty and a couple of other shows, the Las Vegas leg of the tradeshow tour is arguably the biggest in the world now, taking place at the same time as The Magic show at Mandalay Bay.
Agenda is held at the Venetian/Palazzo hotel complex in a pretty sterile aircraft hanger in the basement. However, they pack this hanger with what are widely recognised as the best urban clothing and streetwear brands in the world.
In fact King Apparel were one of only two British streetwear brands on show. We were in some great company with our homeboys from in4mation and Quintin in the booths next door - (keep your eyes peeled for our in4mation collaboration coming soon).
We pitched up the booth in record time, laying out our custom floor graphics and spraying up our wall frames ready for the three day onslaught. Once again we showcased our Spring/Summer 2014 collection including snapbacks, strapbacks and 5 panel caps which can be seen in all its glory here as well as all of our AW14 cut and sew lines and headwear.
The three day show was a huge success. More new stores jumped on board, we nailed down deals for Korea, Central America and also the US territory and proved again the British streetwear brands are more than capable of going toe to toe with the perceived big boys from the US on their home turf.