As part of the KING x WORLDSTAR capsule collection, we teamed up with The Superior Shop - one of the finest streetwear stores in the USA - to host the GOING VIRAL launch event.

Hosted at their flagship store in Memphis, Tennessee (with additional stores located in Birmingam, Alabama and Atlanta, Georgia), the Superior crew brought the heat with a car show, pop-up stores, DJs, meet and greet with rap artists from the Southern hip hop scene and, of course, the GOING VIRAL capsule launch.

It all went down on the day with the cops making their routine appearance to try to break up the fun, although, thankfully, that didn't stop everything from going off.

Check out the full video below and don't forget that you can still pick up the last pieces from the GOING VIRAL collection from Superior's physical stores in Memphis, Birmingham and Atlanta.

You can also get your hands on the collection online at: