King Apparel Streetwear Blog

As we enter 2020 we have ramped up the levels once again with the release of our exclusive limited edition Royal Pack featuring Poundz.

Friday the 22nd saw the cinematic launch of Rapman's BLUE STORY; and the first creative collaborative effort between Blue Story and King

For AW19 KING collaborated with Trap Rock pioneers M-lo and Rico to bring the collection to life in the abandoned ruins of an East London Royal boat house

One of the new wave of artists that are tearing up the Grime and Rap scene in the UK, Tommy B is the latest talent to be inducted to the KING affiliates roster.

Following our work and features on the latest season of Netflix’ Top Boy we linked with actor Shone Romulus for a special Top Boy Dris interview and photoshoot. For those that don’t know, actor and music artist Shone Romulus has played one of the lead characters in Top Boy since...

As we welcome the colder months the new KING collection is the ideal choice to add some upscale style to your wardrobe. Once again delivering updated heritage designs in luxurious embroideries and prints alongside an injection of earth tones and bold colour combinations, the KING AW19 preview lookbook video gives...

Friday the 13th saw the launch of the Netflix show we’ve all been waiting for - The re-birth and continuation of Top Boy. Having been picked up by Netflix with the assistance of Drake, following its Channel 4 cancellation in 2013 after two seasons, the Hackney based drama finds us...

The new Aldgate range is a staple component for the new AW19 KING collection releasing this September. Aldgate Striped T-shirt Built around the red, white and blue of our UK heritage and finished with detailed gold trims throughout, the range gives a nod to classic 80’s trends whilst still keeping...

As one of the most prominent authentic British streetwear brands, these past few years we have noticed a changing landscape in fashion, trends and what brands consider themselves to be ‘streetwear’. Having lived and breathed the culture for over 16 years, the definition of ‘streetwear’ has gone from a coveted...

This September sees the release of the new AW19 KING collection including the triumphant return of the classic Prestige range. The classic lion graphic has evolved for the new season with a fully embroidered golden coat of arms emblem adorning the line up of tracksuits, hoodies, t-shirts and sweatshirts. The...