King Apparel Streetwear Blog

  • DJ Kiotti, Houston's finest in King Apparel

    DJ Kiotti Houston 97.9 97.9 The Box, radio personality Kiotti

    As we make bigger waves in the US market, so more and more well known names across the music and fashion scene in the States look to get involved with London’s Finest.

    The man, the enigma and larger than life character DJ Kiotti Brown is one such name. The radio personality and headline host of Houston 97.9 The Box radio show, DJ Kiotti is one of the main faces in the US southern states and always a presence at the biggest music and fashion events. He was recently spotted working out head to toe in the Select tracksuit black and matching snapback cap as well as sporting the Select black set up t-shirt and cap when on tour last month.

    DJ Kiotti Houston 97.9 Kiotti in the Select Line

    Definitely one to tune into when in Texas, you can follow Kiotti and all of his major antics across social media on the following handle:



  • Rita Ora art - Endless artist

    Rita Ora Artist Rita Ora with Endless Artist

    Last month saw King affiliate and high-end street artist Endless connect with MOBO award winning artist Rita Ora in aid of Breast Cancer awareness producing a one off piece of Rita Ora Art. A street artist whose pieces regularly sell for anything between £1000 and £10,000+, Endless has recently been commissioning a host of celebrity pieces to be auctioned off for charity, with Rita Ora just one of many ‘faces’ to be painted including Daniel Sturridge, Lewis Hamilton and Drake.

    Rita Ora Art Rita Ora signs the one off piece

    Sharing similar backgrounds we have been working with Endless for over a year now. He has most notably been seen in the latest KING lines (wearing the Staple snapback black and Tech Bomber Olive above whilst Rita wears the Select curved peak cap black), when painting the Liberty London window displays in 2016, and at his ‘Worship’ and ‘Royal Variety Adornments’ exhibitions over the last six months.

    A regular in the columns of the UK press due to the number of high profile fans and attendees at his shows, Endless’ profile is growing rapidly. We recently launched a limited run of 20 special KING x ENDLESS snapbacks made available only to those famous names who he has commissioned charity portraits for.

    However, we have also commissioned a special one off Tech Bomber jacket worth over £800 which will be adorned specially by Endless artwork and given away in a one off competition later this Summer. Keep an eye out for more info coming your way!

    Check out Endless website and social media for more info on the man himself:


  • Best Summer Playlist


    Listen to all the biggest Summer tunes put together by the King Apparel team

    King Apparel Best Summer Playlist king summer playlist

    The Summer breeze is finally upon us, and we’re getting you ready for the weekend with some of the finest Summer bangers from the UK and the rest of the world as we kick-start our King Apparel Music Series monthly playlist.

    KING has always had a strong affiliation with the music industry, working alongside legendary artists such as Plan B & Wretch 32, while supporting the latest crop in the UK scene with the likes of Section Boyz, Belly Squad, 67 and more.

    Whether you’re chilling with friends amongst the fine aromas of a BBQ or sitting behind your work desk with the AC full blast, we’ve got a playlist jam-packed with Summer juice to get you through the heat wave.

    And don't forget that you can pick up all of the very best Spring/Summer 2017 collection pieces from our online store too so your dress game is as on point as the music selection.

    Our first instalment includes the finest anthems from the likes of Drake, J Hus, Calvin Harris, Mura Masa, PARTYNEXTDOOR and more. Everything you need to get your Summer underway is here; so hit that play button below and vibes out to the King Apparel Summer Playlist.


    Written by Kevin Boateng

    Social: @kingapparel


  • Plies - US hip hop artist in KING

    US hip hop artist Plies Plies in the Hardgraft Tee in Pink

    US hip hop star and Instagram sensation Plies was recently spotted in the new Hardgraft t-shirt in pink on his latest Instagram video. The star rose to fame over the course of the last decade setting up Big Gates records after which he signed to slip'n'slide under which he released a slew of mixtapes and albums. More recently his comedic everyday life video content on Instagram has seen him rack up over 5.5m followers and pushed his larger then life persona into the conscience of millions of Americans.


  • Endless Artists wears Tech Bomber in The Daily Mail

    High end street artists @Endlessartist was recently snapped in a custom made Black Tech Bomber jacket by The Daily Mail at the opening night of his Royal Variety Adornments exhibition in London's Chelsea.

    Endless with Tallia Storm Endless Artists in the custom Tech Bomber

    Joined by the likes of music artists Tallia Storm and socialite Daniel Lismore, Endless was showcasing his latest work which depicts the British Royal family past and present in his iconic stencil graffiti style.

    Endless in the Daily Mail Tech bomber Jacket on Endless Artists as seen in The Daily Mail

    A long time afficionado of King, he was seen waring the Black Tech bomber jacket which he had customised as well as our Black perforated leather Lab snapback cap. The night was a huge success and Endless will be auctioning off some pieces of work for Charity in the coming months. He will also be producing another one off custom black tech bomber worth over £800 which we will be giving away this Summer to one lucky winner. Join our instagram, twitter and facebook pages @kingapparel to find out all of the details first.


  • Lids exclusive KING hats in the USA and Canada

    Launching this week is the brand new SS17 Lids exclusive line of King hats across their USA and Canadian stores as well as online at LIDS.COM

    Supported by a full in-store graphic campaign, the collection of six new styles which includes 3 snapbacks, one strapback and two structure curved peak caps will ONLY be available in selected stores throughout both territories.Every hat is limited to a special low number run and will not be repeated once sold out.

    Free KING bag when you shop at LIDS All KING purchases come with a FREE KING bag

    Whats more the campaign has seen every set of store staff receive an exclusive KING London snapback as well as three thousand re-usable drawcord bags being distributed to every participating store, so that everyone who purchases a KING hat will walk away with a free bag too!

    British Caps in the USA The in-store graphics adorning the LIDS stores

    The campaign and launch is also being supported across all social media, with a special viral video being put together featuring the sounds of Terrorhythm artist SKULS.

    So, get down to your local LIDS retailer or go online and pick up London's Finest, exclusive caps to the USA and Canada. Only in LIDS.

    #Lids #lidscanada

    #kingapparel @kingapparel



  • King SS17 Streetwear teaser video

    Check out the behind the scenes video for our SS17 catalogue photoshoot. The planning and hard work that goes into shooting our streetwear catalogues goes largely unnoticed, but we have a team of filmers, photographers, stylists and of course our selected model, all on hand to make sure that every base is covered.

    Shot on location at our photo studio in Stratford, by photographer Carl Fisher you can get a feel for the whole collection which is now available on our website at and in all of our selected retailers across the UK, USA, Canada, Europe and Australia.

    Music is provided courtesy of DJ Plastician's Terrorhythm label - Artist: Plastician - Sorcery

    Model: @ronnie.smurf

    #kingapparel @kingapparel



  • Celebrity fashion - King Apparel

    This month has seen more athletes, celebrities, bloggers, comedians and influencers donning KING out and about and across social media.

    Comedian celebrities and Union J, Celebrity Fashion Joel Dommett - if he can't make you laugh you probably need a lobotomy

    Comedian @joeldommett was recently representing in the Sterling t-shirt in olive on his UK tour. Musician and Union J member @caseycodyj was spotted on Instagram with the Origin drop shoulder, short sleeved sweat in camel in London.

    youtube professional football Akinfenwa and Mike Fox going in

    Beast Mode himself and Wycombe professional footballer Adebayo Akinfenwa @realakinfenwa is a big aficionado of our headwear, wearing the sterling curved peak cap, whilst youtube phenomenon and all round good guy Mike Fox @mikefox_official made KING his no.1 choice whilst in Hackney recently with the Select Crew in camel on his back.

    Keep your eyes peeled for more people joining the movement. @kingapparel #kingapparel

  • British streetwear going Stateside

    streetwear book brushed aluminium...

    Just a quick sneak peek at the limited edition coffee table King brand book that is going out to select retailers in the US. As we lead the charge for British streetwear going stateside, its more important than ever to work harder than the next brand, and the coffee table compendium is just one of several items in the armory designed to represent the talent that can be found on these fine shores.

    streetwear book Opening doors across the pond

    Learn more on instagram, twitter and facebook - @kingapparel

    streetwear book Coffee table flex
  • Girls in menswear with Paigey Cakey

    Nike, Jordan, Huarache, Air max A sneaker heads paradise

    UK Music artist Paige Meade gets into men’s fashion mode at London’s finest sneaker emporium Sports Dimension.

    Where do you stand on girls wearing men’s brands? I think it's good for girls to embrace and wear men's brands. I wear a lot of mens brands as i feel like women don't have a big enough collection of tracksuits and hoodies. I feel like the title 'mens clothing' puts a women off as they feel like it's not made for them. However i see mens clothing as unisex, women can rock it too and i'm seeing a lot more girls in menswear nowadays.

    girls in menswear Duo tracksuit on the girls is always a good look

    What kind of look do you like to go for with your styling and wardrobe? With my styling and wardrobe i like to go for colourful 'out there' clothes. I absolutely love jerseys and own over 20 of them. I've got a big tracksuit collection too. I would describe my style as sexy tomboy. I like to switch it up, as they say 'Get A Girl Who Can Do Both' thats me!

    british mens brands Picking out the latest air max drop

    What are your thoughts on clothing brands from the UK compared to those from  the US? I think the UK have some dope brands in comparison to the US. Theres also so many up and coming UK brands producing high quality clothes. I think we have our own style and flavour compared to the US. It's only a matter of time before they start following us

    women in streetwear Aesthetic Jacket

    Apple or Android? Apple

    Spotify or Apple Music? Apple Music

    JME or Skepta? Skepta

    Nike or Adidas? Nike

    womens air max 90's box fresh with the Staple Perf Tracksuit

    Three items from your wardrobe that you could never part with? My vintage denim biker jacket, my black hawks hockey jersey and my black ripped jeans

    If you weren’t caning the music industry right now what do you think you would be doing? I would probably be a chef as i have a huge passion for food and cooking. In my spare time you can always find me in the kitchen

    What’s the weirdest thing that has happened to you since you’ve been in the music biz? (be honest – we won’t judge haha) The weirdest thing was probably coming home to find a group of school kids waiting outside my house to take a pictures. I was in shock that they even knew when i lived lol

    Name your three biggest inspirations Ms Dynamite, Missy Elliott And Teedra Moses

    girls air max 90 classics

    Favourite crisps? You can only give one answer… McCoys Steak

    What does the future have in store for you? I'm currently wrapping up my 'RED VELVET' mixtape which will drop very soon. I have loads of videos in the pipeline. I'm also organising to do a small tour this year and launch my cooking show on youtube!

    king london streetwear Just as good on the women as the men

    Follow Paige and also KING stockists and sneaker specialists Sports Dimension/Lock’d on social media:



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