On The Inside - Denim


Our first foray into denim and jeans development was in 2006 when we introduced the classic Prestige and Patrol denim jeans as worn by Plan B and Wretch 32. Fast forward through iteration after iteration of Japanese raw selvedge, highly embellished ‘Yoropiko’ style jeans to our present day offering of 2 up-to-date core styles across four classic washes.


These jeans were developed over a year long process of fabric testing, pattern cutting, sampling, refining and sampling again until we were satisfied that the result was exactly what we wanted. The four washes include the classic indigo mid-wash with wearing and whiskering, a light stone wash subtle bleach, black over-dye and the best selling vintage wash with rust wearing and whiskering.

Our standard E15 straight leg jean utilises an 11.5oz denim with a 3% elastane composition. This jean follows a more straight leg fit with a taper towards the ankle cuff. The elastane affords a behaviour and stretch within the fabric allowing them to be worn loose or tighter, depending on the style you’re looking for. They also include some rip-and-repair features including destroyed patches, bleaching and rusting dependent on the wash. All jeans come with custom tooling including KING branded fly placket buttons, rivets and suede belt loop.

Our brand new E15 relaxed fit jeans are a throwback to our original shape and style. Built on a heavyweight 13oz denim block, these jeans are a much looser fit with a slight tapered lower leg and ankle cuff. Across the four washes outlined above, the key to these jeans are the custom features.

Following cues taken from our early styles, the relaxed fit features an array of custom rivets, branded fly placket buttons, embroideries on the belt loops and coin pocket, strapline embroideries beside the rear pockets and a fully embroidered KING logo on the rear yolk. These embroideries are colour matched depending on the denim colour chosen. A shape from our early years which has come full circle, these particular styles stand as our premium offering and can be picked up in six different waist sizes from 30-40.

For those invested in their denim wardrobe and with a particular interest in the manufacturing and development process with our jeans, check out our piece on how to care for your denim - whether its one of our more recent blocks or you still have a pair of our original selvedge pieces. Discover more here.